At NOVAPAVE we know the problems in the processing of powder pigment in asphalt plants: dust and debris!
Therefore, we have developed a pigment pellet which can be applied very easily and has specifically been designed for the road building industry.
This colour pellet is our first product innovation and was introduced in the market under the brand name NOVACOLOR. In the meanwhile hundreds of thousands of tons of coloured asphalt have been produced with NOVACOLOR colour pellets in the Netherlands, Europe and beyond.
Ventraco recons the product development as a dynamic process. In the coming years we will continue to further develop the colour pellets and we will keep improving them.

NOVACOLOR.RED is the most common colour in the roadbuilding industry. However, we have also focused on the development of NOVACOLOR Design colours. It is also possible to deliver asphalt in the following colours; blue, green, yellow, white and terra cotta.

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